So, you might already have read an email by one of my favourite online business peeps. She wrote an email/facebook post going on about how Clickfunnels is NOT the be-all end all. And guess what?! I totally agree with her. In fact, I actually had this thought for a blog post a few weeks ago. I even started drafting it out.
I got this far…
There is a quite popular program that has transformed into its own enigma, it’s called ClickFunnels. For those of you who’ve never heard of it, it is a funnel building program that seems to have turned into the be all and end all of digital marketing.
Disclaimer: I am not going to elaborate on the people of ClickFunnels- I’m going to focus on the culture that CF has developed- their reputation in the online marketing world.
But why did I never actually finish writing it and making it public?
The email turned into a whine fest about a program and the way it has impacted the trajectory business of other online entrepreneurs. It’s true! Clickfunnels turned into the “popular kids’ group” of all the shiny kids and how they maxed their profits using Clickfunnels.
For those of you who don’t know, most of the big money makers using Clickfunnels make their money by selling Clickfunnels. You know what that actually means?! It’s a PYRAMID SCHEME or perhaps you’re more familiar with the phrase “DIRECT SALES”. So, sell the program that builds funnels to your clients that you end up using to build their funnels. Basically, convince people to sell something as a branch underneath you via affiliate link or a tree-like framework.
Another identifying feature of direct sales business models has to do with the competition encouraged especially with a high (cash) value incentive, like the fancy car or the all-inclusive trip… COMPETITION VS COOPERATION/COLLABORATION.
I follow the belief that we need to support each other from a similar level instead of thinking of ourselves as the ultimate leader with underlings.
Do you use Clickfunnels? Comment below if you do and perhaps let me know what you love about using the program.