I give value because I’m a helper… I would rather someone remembers me for that and comes back with more questions… Plus if I don’t do it, another person will.
Does it work to get clients? Yes, because the people I help end up being my cheerleaders and tag me in other posts where others are looking for help.
… which develops my “expert” status. There has been MANY instances (especially when I didn’t have a website) where a potential client wants some social proof aka references…. I tell them to search my name in the group and ALL the instances of me being helpful convinces them how awesome I am.
I’m SUCH a penny pincher when it comes to spending my own money… I always buy 2nd hand, and research the cheapest way to get something done.
The easiest way to explain this all is to put yourself in their shoes. Most people don’t want to be pitched to, they just want an answer to their problem. So, what I usually do is simplify the answer and also mention that specialize in that sort of stuff (service/tech/product) and would be happy to answer any more questions they may have in the future.
Cheerleaders don’t necessarily have to be buyers/clients. No one from this group has bought my services and I continue to give solid comments.
PLUS saying you don’t know the answer is not a failure of any sort. It’s just a chance for you to show how helpful you are by coming back and saying you’ve gone out of your way to find the answer to their problem. TAKING INITIATIVE is another way to convince clients.
AND providing an answer shows others who might have the same question that you know your shit.